Analysis of the Usefulness of Memes in Modern Brand Marketing Strategies

This research paper explores the dynamic role of memes in modern marketing strategies, aiming to analyze their impact on brand visibility, engagement, and consumer perception. The study employs a dual-method approach, incorporating a case study on bingo and a survey using Google Forms. Results reveal a diverse respondent demographic, with a predominant 18-24 age group and a balanced gender distribution. Social media emerges as a crucial platform for meme exposure, with a high level of familiarity among respondents. The survey underscores the entertainment value of meme marketing, with a majority agreeing on its positive influence on brand visibility. Brands like Blinkit, Uber, and Netflix are cited as memorable examples. The paper delves into the nuanced perspectives of respondents, acknowledging the multifaceted nature of meme marketing effectiveness. The conclusion affirms the hypothesis that memes positively impact modern brand marketing, emphasizing their dynamic and context-dependent nature.