Green Building Technologies and Their Economic Feasibility in Emerging Markets

This study explores the adoption of green building technologies (GBTs) and their economic feasibility in emerging markets, where rapid urbanization and environmental concerns are driving the need for sustainable construction practices. Green buildings, which focus on energy efficiency, resource conservation, and reduced environmental impact, are gaining attention globally. However, their implementation in emerging economies presents unique challenges and opportunities. The research evaluates the initial investment costs, long-term savings, return on investment (ROI), and policy incentives associated with GBTs. Through case studies, market analyses, and stakeholder interviews in regions such as Southeast Asia, Latin America, and Sub-Saharan Africa, the study highlights key barriers including high upfront costs, lack of awareness, and regulatory gaps. Conversely, it identifies strong potential for economic and environmental benefits when supported by government incentives, public-private partnerships, and localized technology solutions. The findings suggest that while economic feasibility varies by region, strategic planning and stakeholder engagement can make green building a viable and sustainable option for emerging markets.